Major airline Cathay Pacific is having a good year.
According to a recent article on Air Cargo World, the airline has reported that its cargo tonnage was higher in November 2013 than in the previous year. Along with sister carrier Dragonair, the airline transported 147,450 metric tonnes of cargo and mail—a 4.7 percent increase.
"The increase in volumes that began in late October continued to gain momentum in November and we ramped up capacity on key long-haul routes accordingly," said Mark Sutch, Cathay Pacific general manger cargo sales and marketing. "The surge in traffic was driven by hi-tech consumer goods being shipped out Mainland China and other major manufacturing centers in Asia. Demand was especially robust on transpacific routes and the momentum was maintained through to the Thanksgiving holiday at the end of the month."
Business has been strong enough to allow for expansion plans. Air Cargo World also reports that Cathay Pacific will now fly a Boeing 747-8F from Manchester, UK, to Hong Kong. The plane, which can carry more than 130 metric tonnes of cargo, is one of the largest commercial freighters in the world.
"This aircraft offers greater capacity and capability, and complements MAG's commitment to encourage sustainable and more environmentally-friendly aircraft operations," Graeme Ferguson, commercial director for cargo at Manchester Airports Group, told the news source.
The carrier should match this recent growth by investing in proof of condition services like CargoSnapshot, which allows users to carefully track each piece of cargo. In this way, the airline will be able to sustain consumer goodwill.