Recently, Lambert St. Louis International Airport has attempted to market itself as a convenient airport for cargo carriers operating in the U.S. Midwest.
According to an article in Air Cargo World, the airport is located in a convenient area for carriers. It is within 500 miles of one-third of the U.S. population (about 100 million people) and is only about a two-day truck drive away from 70 percent of the nation's businesses.
"Some of the leading charter operations already pick STL whenever they are allowed a choice of airport by their customers," said cargo development director David Lancaster. "They speak highly of the ease of operating here."
To boost its attractiveness, the airport is adding additional information about its services to its website. This includes directories for "cargo handlers, freight forwarders, customs brokers and specialist equipment operators," according to the article.
Lancaster said that the process would take some time, especially since market conditions have resulted in fewer cargo planes flying at any given time. He added, however, that ad hoc charters "continue to flourish" and are a bright spot for the airport.
"We already accommodate many such flights each year, and we are well suited and located to expand this important area of our business," he said.
If the airport wants to attract carriers, one strategy is to adopt proof of condition services like CargoSnapshot. This will improve its cargo handling capabilities by allowing it to keep better track of each piece of cargo that passes through. Carriers will appreciate the more efficient supply chain, while customers will favor the additional accountability.