Proof of condition services like CargoSnapshot could very well be the key to keeping the airfreight industry viable in an increasingly competitive business environment. With some customers choosing ground and sea shipping as their preferring method, air carriers must work to streamline their supply chains and offer customers peace of mind.
This is equally true in regions where air freight volume is growing. Carriers must work to handle demand, rather then falter and ultimately lose it to their competitors.
One example is Hong Kong International Airport (HKIA). As reported by Air Cargo World, HKIA handled almost 2 percent more cargo in May 2013 than it did in the previous year. All told, this amounted to 339,000 tonnes of cargo.
As a result, flight movements at the airport reached record levels, totaling 31,040. This marked a 6.1 percent increase over the previous year, according to the news source.
Exports and transshipments drove this growth, increasing by 1 percent and 4 percent over the past year, respectively.
"Although increasing demand is posing greater challenges, HKIA is dedicated to maintaining our high service standards," said Stanley Hui Hon-chung, CEO of the Airport Authority Hong Kong.
By using proof of condition services, carriers can help to ensure that customers feel comfortable with their service. CargoSnapshot, for example, allows users to take digital pictures of each piece of cargo shipped. In the event of freight damage or theft, these pictures can act as proof of whether the carrier itself is liable. This simplification of the freight claims process will allow carrier to boost supply chain efficiency.